Why did you start Designed4 Doing?
The vision was to look beyond the everyday greeting card and give something that meant more, that could be used for different things and serve a greater purpose than a simple greeting card.
I wanted to show people that there was more thought in the cards than the message alone and give people something that would help them create an enjoyable experience. Who doesn’t like getting something different on their birthday, right? With my cards that is exactly what they get – an experience that they wouldn’t get with just any greeting card.
How do you feel about the products you produce?I feel a great deal and satisfaction. When I look at all I have achieved in less than 6 months and what the products actually look like and do, I am over the moon with delight! I thank all who have made me get this far and particular thanks to Dawn Roberts, Lloyd, Nathan , Henry and Nile who have helped me tirelessly with getting the designs just right and listening to me moan each and every day!
What is special about your greeting cards?
What do you hope people will get from your greeting cards?
There is so much pleasure for me in these products and I know and have seen that they will be appreciated. I like to imagine an adult with their feet up reaching for the card and losing themselves in a word search for an hour; a child getting pleasure from one of our drawing cards; another person child or adult trying a recipe and enjoying the entire activity as well as sampling what they made.
That's it - Nina Odejimi-Riley